Prezentare
     Distinctii / Awards
     Departamente
     Cercetare
     Parteneri
     Alumni
     Sustenabilitate
     Oferta educationala
     Studenti
     Admitere
     Examen finalizare studii
     International
     Alegeri academice


Gabriela Bodea,, Clash-ul crizelor sau viclenia lumii asimetrice (Ediția a doua), Presa Universitară Clujeană, 2023
vezi si alte aparitii editoriale

Facebook LinkedIn Twitter
Contact
Str. Teodor Mihali, Nr. 58-60 400591,
Cluj Napoca, Romania
Tel: +40 264-41.86.55
Fax: +40 264-41.25.70

   
Universitatea Babes-Bolyai | Noutati UBB
FSEGA Online | FSEGA SIS | FSEGA Alumni | Sustenabilitate
Executive Education | FSEGA Student Job Market
Contact | Harta Site | Viziteaza FSEGA

Stanca, L.; Dabija, D.C. & Campian, V. (2025) Journal of Retailing and Consumer Services [Core Economics, Q1]

Autor: Cristina Alexandrina Stefanescu

Publicat: 21 Octombrie 2024


Stanca, L.; Dabija, D.C. & Campian, V. (2025) Adaptation and resilience in retail: Exploring consumer clusters in the new normal. Journal of Retailing and Consumer Services , 82, 104112

DOI: https://doi.org/10.1016/j.jretconser.2024.104112

✓ Publisher: Elsevier
✓ Categories: Business
✓ Article Influence Score (AIS): 1.669 (2023) / Q1

Abstract: This research delves into the diverse responses of individuals to the challenges of the COVID-19 pandemic and subsequent shopping behaviour. based on the K-means clustering algorithm, a comprehensive analysis of survey data identifies distinct consumer clusters based on their adaptive capacities, resilience, and shopping preferences. The study encompasses a broad demographic spectrum, examining various aspects such as age, urban or rural residence, education, household size, and income. The findings identify several clusters of consumers showing specific behaviour during the COVID-19 pandemic and their subsequent shopping behaviours, unveiling distinct profiles of adaptation, resilience, and shopping preferences. The K-means clustering algorithm allows the identification of four distinct consumer clusters. The results have significant implications for understanding consumer behaviour, tailoring marketing strategies, and shaping the future of retail under the New Normal. Each cluster's characteristics provide valuable insights for businesses to align strategies with evolving consumer needs, considering both demographic factors and shopping preferences. The research contributes to the understanding of consumer behaviour during times of crisis, providing relevant insights from a theoretical perspective based on the K-means clustering algorithm.



inapoi la stiri   vezi evenimentele   home


       Copyright © 07-11-2024 FSEGA. Protectia datelor cu caracter personal FSEGA. Protectia datelor cu caracter personal UBB.
       Web Developer  Dr. Daniel Mican   Graphic Design  Mihai-Vlad Guta