WORKSHOP Partial Least Squares Structural Equation Modeling (PLS-SEM): Advanced Topics

Autor: Gabriela Maria Brendea

11 Martie 2025, 09:00 - 11 Martie 2025, 17:00

We invite UBB-FSEGA teaching staff, researchers and PhD students to attend the workshop titled Partial Least Squares Structural Equation Modeling (PLS-SEM): Advanced Topics, delivered by Marko Sarstedt, Chaired Professor at LMU Munich School of Management, Ludwig Maximilian University of Munich, and Adjunct Research Professor at UBB-FSEGA.

The workshop will be held onsite, on 11 March 2025 (Tuesday), between 09:00 AM – 17:00 PM.

Participants need to register in the FSEGA Online platform (Programe de dezvoltare a resursei umane), at least a week before the workshop.

Details in the description attached to this announcement.

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Marko Sarstedt is one of the world’s most influential researchers (among Clarivate’s Highly Cited Researchers for the last five years). The methods developed by Marko Sarstedt together with his collaborators have become standards in the field, being widely adopted internationally. His research has been published in journals across various fields, such as Nature Human Behaviour, Journal of Marketing Research, Journal of the Academy of Marketing Science, Organizational Research Methods, MIS Quarterly, Psychometrika, British Journal of Mathematical and Statistical Psychology, Decision Sciences, International Journal of Research in Marketing, Journal of World Business, Journal of Business Research. Marko has co-authored four widely adopted textbooks, including A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (together with Joe F. Hair, G. Tomas M. Hult, and Christian M. Ringle), which has been translated into ten languages.

2025 Cluj PLS Advanced

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